There’s the artifact – the final result. And there’s the process that led to the artifact. In the Graphic Design program, students document and discuss in detail their design methodology for every project – from researching the incentive, to concept and strategy development, on through to creating and developing the form for the idea. All programs in the Media Collective contribute valuable perspectives and materials, but it always comes back to process: developing a method of approaching ideas and issues that can be put to use no matter what direction a career – or a life – takes.